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Brochures, Banners, Posters, and Pamphlets

In this article, we will discuss Brochures, Banners, Posters, Pamphlets, and Examples. Maybe you often see some of these advertising or promotional tools, but here I will explain the differences in the functional text. In each explanation, I will give an example so that you understand it more easily. 


A banner is a flag or other piece of cloth that contains a symbol, logo, slogan, or other message. A Banner is one of the promotional media that is printed with Digital Print which is generally in the form of a Portrait or Vertical. Banners usually include symbols, logos, slogans, or other messages. Banners are also often referred to as "banners" and billboards / "baliho".

The purpose of writing banners is to publish an idea, event, or even a commercial product so that it is known by many people as a medium for advertising, promotion, publication, making friends, and various other interests. Banners are usually designed in a flashy way to attract attention.

Example :


A brochure is a set of papers to provide information, to promote or advertise something. The purpose of brochures is used to introduce a company or organization and inform about the products and/or services to the target audience.

Brochure features:
  • Using headlines
  • consists of short and simple sentences.
  • Use an easy-to-read font size.
  • Convince the reader to do something or buy a certain product.
  • Describe the good side of a product.
  • Include a clear address or contact person.
Example :


A poster is a piece of printed paper designed to be affixed to a wall or vertical surface. A poster is also a work of art or graphic design that contains a composition of pictures and letters on large paper.

Posters usually include both textual and graphic elements, although posters may be all graphics or all text. The purpose of Posters can be used for many purposes. They are often a tool for advertisers (particularly events, musicians, and films), propagandists, protesters, and other groups trying to communicate a message.

Example : 


A pamphlet is an unbound (that is, no hardcover or binding) booklet. It may consist of a single sheet of paper that is printed on both sides and folded in half, thirds, or fourths (called a flyer). A pamphlet is writing that can be accompanied by a picture or not, without a cover or binding, which is printed on a sheet of paper on one side or both sides, then folded or cut into two, three, or even a quarter, so that it looks smaller (it can also be called a leaflet). .

Pamphlets are text containing information in the form of writing, including pictures in it, which are generally made on leaflets and are not bound or recorded.

In the pamphlets themselves, the use of pictures is not required to be included, the pictures are only used as an addition to attract more public interest in the pamphlets provided.

Pamphlets are generally used as promotional media for several companies to introduce their products to the public. Many use it as a means of promotion because apart from saving expenses it is also easy to make, it only requires good and interesting language skills.

The purpose of the flyer itself varies from one to another, depending on the type of flyer being made. For example pamphlets about promotions, the purpose of which is to provide information about products, in contrast to pamphlets about religion which usually contain religious knowledge.

Example :